Ikea Study

houselogic

Freerangestock.com

The huge Swedish retailer studied 4,000 US consumers, both male and female heads of household, between the ages of 25-54, to find out what matters most in a home. Here are a few things they found:

• Comfort: 95% want their home to be comfortable-not just with cushy furniture but they want a ‘feel good’ vibe in their home so that they can relax and connect with loved ones and friends.
• We don’t show off: Only 1% of those surveyed wanted their dwelling place to reflect their wealth and success.
• We adore living rooms: That could explain why open kitchens are popular; homeowners don’t want to be closed off from their favorite room.
• We crave bigger kitchens: Many of those polled want more storage in the kitchen and more counter space as well.
• Technology in the kitchen: 27% say they use technology in the heart of the home to listen to music, use a computer, or watch TV while cooking or relaxing.
• What’s under the bed?: It seems as though many of us want more storage in our bedrooms as well; 54% said they store items under the bed.
• We desire to save energy: If the opportunity was there, 98% said they would purchase an Energy Star-rated appliance. Americans are also starting to move away from incandescent light bulbs by switching to LED bulbs (43%).
• Going green: An enormous 71% of Americans report that they recycle at home and 28% want to create their own solar power.